Interview with Canadian Rockers Jaded Truth
By Mick Michaels
COSMICK VIEW: Hello! Welcome to The Cosmick View. Thank you for taking some time out of your day to chat with me, it's greatly appreciated.
CV: What do you feel is a
real game changer for an artist or band when it comes to their career in the
modern music industry? Is it something they do, or say, or achieve?
Jaded Truth: I think with today’s technology, the
game changer is being true DIY. You can record music at home with a relatively
small setup and distribute it on the internet.
You can film your own
videos and upload content on social media. It’s the true punk rock spirit of
being independent, self-reliant. You can book shows with local venues. Artists
can really have control of their own destiny and content. When you realize that
and put in the work, that’s when you really see results
CV: Years ago it was said
that video killed the radio star. Has social media killed what was left in your
opinion?
Jaded Truth: In some ways it’s made it easy, but
there is so much content out there. Even when we put out our single there were
attest 5 or 6 bands in our local scene who released music the same day! It was
close to Halloween so that’s always prime time for rock music. My point is,
there is so much content out there these days that so many bands and artists
get lost in the shuffle! Obviously there is little revenue from streaming but
it’s a great way to get your music heard. You really have to put in a lot of
work and be creative to stand out amongst the pack
CV: With the world now
being post-COVID, how has things changed for you as an artist? Has a new music
industry really emerged in its wake as many are saying? What are your thoughts?
Jaded Truth: I think it’s great and there is a
lot of enthusiasm and hunger for live music. But it also seems oversaturated.
We have a pretty good scene here in St. John’s, sometimes there can be 3 or 4
rock shows on the same night so it harder and harder to stand out. We are just
really happy to be playing live again and seeing fans. The pandemic definitely
took a lot out of the music industry but you just have to keep grinding and
pursue your passion!
CV: If you knew the
pandemic was coming, what would you have done differently as an artist to prepare?
Jaded Truth: I don’t think we would have done
anything different. We aren’t really a touring band so I didn’t affect us on
that level. It sucked not being able to play shows locally. The pandemic pretty
much hit around the time we released our first album so that was a total
bummer. There’s no way to predict the future, no matter what obstacles you face
you just gotta roll with it.
CV: Do you believe bands
and artists who make the biggest impact on fans, as well as other artists, are
really ever aware that they are? Or do you think it’s more like a tunnel vision
sort of existence for them, where they’re somewhat in the dark? Do you think
such artists can actually see past their own work to even know the ripples they
make on others?
Jaded Truth: It’s hard to see your own work from
a fans perspective. There are bands that have albums that were not
well-received by fans that I love. Everyone has their own opinion and
perspective. I think you do need to have a certain amount of tunnel vision. You
can’t make music to try and please somebody else. We don’t want to make music
that is stereotypical of the grunge scene. There is only one Nirvana, only one
Alice in chains. They probably didn’t realize the impact they were having at
the time. I think an artist needs to be really self indulgent. As soon as you
start catering to what people like or doing things to be more commercial,
you’ve lost the plot.
CV: Does music need to be
influential to be considered worth listening to in your opinion? Or can music
simply be just an enjoyable auditory experience devoid of substance?
Jaded Truth: It can be either way! I’ve always
appreciated music that has a message whether it is political or social justice.
It definitely adds another element but sometimes it’s just need to throw on a
record and escape from the modern world. At the end of the day, music is meant
to be entertaining and enjoyable, but I’ve always had a special connection with
artists who use their music as a vehicle to promote positive change in the
world!
CV: What do you consider
“being relevant” is when discussing how artists and bands should present
themselves to the public? Does relevance translate into success in your
opinion? In addition, what do you feel an artist can do right now to stay
relevant?
Jaded Truth: I think it’s all subjective! If it’s
relevant to you, that’s the most important thing! As I said, you need to be
self indulgent and make the music for yourself. Those are the keys! The past 10
years or more, rock music has been more underground so I’m sure a lot of the
older bands don’t feel relevant as they once did. As soon as you start trying
to make music for Tik-Tok and things like that you’ve lost it as far as I’m
concerned. If it feels specials and matters to you then other people will see
the beauty in it!
CV: As an artist, what do
you see as being your biggest lesson learned? And what type of impact has that
lesson had on you as a person and your career?
Jaded Truth: I’ve learned to just be patience and
don’t try to force creativity. Don’t try to anticipate what people are going to
like. With the albums we’ve done I really feel like I’ve learned a lot about
ourselves, songwriting, and production. Each album is like a little time
capsule of your life. So they’ve all taught us lessons. The main one is believe
in yourself and your music. Don’t rely on anyone else. You’re allowed to be a
bit stubborn at times. Just believe in what you do and stay true to yourself.
CV: What's next? What can fans expect to see coming from you?
Jaded Truth: Well our new album just came out in
November so hopefully people will be enjoying that! It’s definitely our
strongest work yet! We are really looking forward to playing these songs live!
We are hoping to tour in the future but no set plan for that as of yet! We are
always being creative and working hard in the studio so expect another release
sometime in 2023! We’re always on the grind!
CV: Thank you again for spending some time talking and sharing with our
readers. It was such a pleasure. I wish you all the best.
Jaded Truth: It’s been a pleasure! Cheers to all
the fans out there! Hopefully you enjoy the new album as much as we did making
it! Keep it Jaded!
Check out Jaded Truth at:
https://jadedtruth.bandcamp.com/releases
https://www.facebook.com/Jadedtruthofficial/
https://instagram.com/jadedtruthofficial
https://music.apple.com/us/artist/jaded-truth/1496721768
https://open.spotify.com/artist/0FePI8HSmCYiSFlxEfmCH4?si=vkLKGGSRQKyN3-mHR1Jz0A
https://www.youtube.com/channel/UCOXBMKYt4Xbcc_jvIgsTvHQ
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