Interview with the Band Novacrow (UK)
By Mick Michaels
The Cosmick View: Hello, and welcome to The Cosmick View/MBM Ten Pounder! Thanks for taking some time to chat with us!
Novacrow: Thanks for having us!
CV: Describe your definition of the band’s sound and
style and how does that definition uniquely describe the music?
Novacrow: Our sound is an eclectic blend of heavy
music, industrial soundscapes, and erotic imagery. All of which is overshadowed
by a tongue in cheek attitude and a relentless need for validation and
attention.
CV: Today, everyone talks about artist and audience
connection. Is such a level of connection actually achievable for an artist and
if so, how have you made the connection to your fans?
Novacrow: We definitely connect more to our fans when
we see them in person at our shows – either mid performance or just hanging
around in the venue. Maintaining that connection on a regular basis whilst
you’re not touring is a bit harder. That said, we try and make the most of
social media and make it work for us by being our usual goofy selves and our
fans seem to really respond to that.
CV: Is fan interaction an important part of the
band’s inner culture?
Novacrow: It really depends on what you’re trying to
achieve and what your goal is. For us, the most important thing is to create
music that means something to us and that we love, so it’s important for us not
to feel burdened by expectations from fans. And that’s why we’ve fostered a fan
base that is ready to expect anything from us, giving us the freedom to do
whatever we want with our music. We’ve paradoxically created a situation where
the fan’s interaction is important to us because it doesn’t matter.
CV: Can a band truly interact with its fans and
still maintain a level of personal privacy without crossing the line and giving
up their “personal space” in your opinion?
Novacrow: Sure. I think most people are respectful of
the artists they like, but like anything there’s a small minority of people
that give the rest of the fans a bad name, and those guys suck. But if you’re
willing to set a time and place for fans before or after your shows to interact
with them a bit, most people will respect that and leave you alone for the rest
of the time.
CV: Is music, and its value, viewed differently
around the world in your opinion? If so, what do you see as the biggest
difference in such multiple views among various cultures?
Novacrow: On a personal level, I think music affects
everyone the same regardless of culture. As far as value goes, Spotify is
accessible from all over the world isn’t it? What changes most I think is the
live culture. For the past few years there was definitely an over-saturation in
the live music scene here in Liverpool where we’re based, so it was hard to get
people to come to shows because there was so much happening that people got
bored. But if you go somewhere where live shows are less common, then they tend
to value those events much more.
CV: Do you feel that a band that has an
international appeal, will tend to connect more so to American audiences? Would
they be more enticed or intrigued to see the band over indigenous acts because
of the foreign flavor?
Novacrow: Eh, there might be a bit of a novelty to
seeing a foreign band, and a slight exclusive element to it…as it’s less likely
they’ll be performing nearby anytime soon, but that’s as far as it goes I
think.
CV: Has
modern-day digital technology made everyone an artist on some level in your
opinion? Have the actual lines of what really is an artist been blurred?
Novacrow: Do you make art? If so, pat yourself on the
back because you’re an artist! You might not be a successful one, but you’re
still by definition an artist. Anybody arguing that would be arguing semantics
at this point, and nobody’s got time for that.
CV: How would you describe the difference between an artist who follows trends
and one who sets them?
Novacrow: Uh…one follows trends and the other sets
them. Guess which one does which.
CV: Has music overall been splintered into too many
sub-genres in an effort to appease fan tastes in your opinion? And has such fan
appeasements, in actuality, weakened music’s impact as a whole by dividing
audiences?
Novacrow: Nah, the music comes first and THEN people
categorize it into genres. The reason there are so many different genres is
because there’s so much different music being made, and I think that’s great.
And genres can help foster a specific scene, which can help bands to grow and thrive.
CV: What can fans expect to see coming next from
you?
Novacrow: Well, our debut album ‘Look At Me Now’ will
be released NEXT WEEK! So from the 30th of September onwards, we
expect the world to change for the better and for us to be rolling in cash.
We’ll be getting back to touring the UK, we’re currently planning a giant album
launch, and hopefully this time next year we’ll be writing some new music. Who
knows, the world is our oyster at the moment!
CV: Thanks again for taking some time and talking.
It is greatly appreciated.
Novacrow: You’re welcome!
Check out Novacrow at:
Website: www.novacrowofficial.com
Facebook: www.facebook.com/novacrowofficial
Instagram: www.instagram.com/novacrowband
YouTube: www.youtube.com/c/kittysynthetica
TikTok: www.tiktok.com/@novacrowofficial
Spotify: https://open.spotify.com/artist/3QTW1bpe8NbGOg9F9fmV47?si=gRHo0xckQJucCvHeG7lhQw
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