Interview with Guitarist Chuck Daniels of The Chuck Norris Experiment
By Mick Michaels
COSMICK VIEW: Hello, Chuck! Welcome to The Cosmick View/MBM Ten Pounder. Thank you for taking
some time out of your day to chat with me, it's greatly appreciated.
Chuck Daniels: Hi there, no
problem!
CV:
Every artist experiences highs and lows. Many struggle just to move from one
level to the next, and some, unfortunately, never do. What would you consider
to be a pivotal point in an artist's career which would take them from one
level to the next that a struggling artist should be aware of? Is it an
individual mindset or does it equate more to opportunity? Or is it
something all together different in your opinion?
CD: Apart from the very small
minority that actually makes it overnight via some fluke online phenomena, or a
well-placed one-hit-wonder, no artist can avoid the actual hard work and
struggle that it takes to get your band to the next level of success. Given the
jungle of new digital opportunities that’s available, I’d say you need a clear
ambition and plan with your PR-work before you even start to release stuff… as
well as touring and playing live as much and often as you can. For us, it has
always been our live performances that mostly helped us to reach new levels
with the band. So, the pivotal point would be… as you mentioned in the question,
to really focus and get your mind set on whatever you wish to achieve. And even
then it’s really, really difficult to make it happen.
CV:
What do you feel an artist can do right now to stay relevant, especially in an
environment, such as the present, where performing in front of a live audience
is not an option?
CD: Well, performing live is
now very much an option again… at least here in Europe. Other than that it’s a
game of gathering digital followers on any or every platform. Release stuff on
a monthly basis… at least, and make sure to be active in your correspondence
with fans, media, promotors and labels. And one more not so subtle point: Don´t
suck. Write good songs and record them well. And the only judge of what’s good
or not is you. ´Cause if you write stuff to please someone else you are bound
to fail… at least on the rock scene.
CV:
What have you found to be the balancing point between relevance and over
saturation when it comes to being an artist? Is there a fine line between the
two or can it be looked at to some degree as the two essentially being one in
the same?
CD: It´s kind of a tricky
question, and one where I might somewhat contradict my previous answers. But
here it goes: It’s tempting to keep releasing new material to stay in the
public eye, but flooding the market with mediocre content will eventually
dilute your material. Focus on making killer songs that´s close to what you
would buy or listen to yourself. This makes every release an event rather than
just another drop in the digital ocean.
CV:
Is there any level of consideration, or even concern, to deliver on
expectations, whether it being your own or that of the fans, when working on
new material?
CD: Not for us, no. The only
expectation that any fans… including ours, really has is that they want us to
be even better than before. And we always make sure that we are. At least to
our standards, and that´s the only standard we can control. I think the best
piece of advice on this topic comes from a young Noel Gallagher… Google his
name + f*ck the customer and prepare to be enlightened. His comparison to the
fashion industry is spot on.
CV:
For you, what’s first when it comes to songwriting…is it a matter of lyrics melody,
chords, beat, attitude? Or is it more organic than that where the moment
dictates the process and outcome?
CD: We do a lot of the
writing at home and bring it to rehearsal for shaping and special effects. Once
we have a bunch of songs, we go into the studio and make them even sharper. We
usually record a few more than we need, so only the very best songs make the
album.I mostly get inspired when I play music with the other Chucks though.
That feeling when someone “gets” your riff and adds to it, and everybody
suddenly starts to smile. It is an unbeatable feeling. It works sort of the
same with our lyrics. They can be about almost anything if they just sound
right to us.
CV:
What do you believe makes songwriting more honest and impactful...that something
that both the artist and listener can share?
CD: When you believe in
yourself. That the song you have written is awesome, and you can´t wait to get
it out there… and when you can hear that confidence on the recording.
CV:
What do you feel has been the greatest contribution to your success as an
artist?
CD: Our live shows without a
doubt. But they wouldn't have happened unless the songs were good in the first
place. It’s a classic chicken and egg situation.
CV:
What's next for you? What can fans expect to see coming up?
CD: Our new record “20” is
due out in a short while, so we are doing shows and PR to make it a success. It
is our best work to this day (I know, it´s a cliché), and we are really proud
of how it turned out. We are constantly writing new stuff and will probably
release another album in 2025. We are also putting together some acoustic stuff
– dark and dangerous country versions of old songs and new ones – that will be
released as soon as we record it.
CV:
Thank you again Chuck for spending some time talking and sharing with
our readers. I wish you all the best and continued success.
CD: Thank you for having us!
Check out The Chuck Norris Experiment at:
Official: www.chucknorrisexperiment.com
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