Interview with the Band Rozu
By Mick Michaels
The Cosmick View: Hello, and welcome to The Cosmick View/MBM Ten Pounder! Thanks for taking some time to chat with us! Hey guys, Tim here Rozu: Thanks for having us!
CV: Describe your definition of the band’s sound and style and how does that definition uniquely describe the music?
Rozu: Easiest way to describe Rozu is a metalcore band. We blend a lot of melody and bouncy fun music with aggressive riffs and darker sonically undertones.
CV:
Today, everyone talks about artist and audience connection. Is such a level of
connection actually achievable for an artist and if so, how have you made the
connection to your fans?
Rozu: It’s absolutely achievable: the
hardest part is creating that connection at scale. Every single artist out
there right now has at least 1 huge connection with a consumer. It's all about
creating more connections at a larger scale to achieve more levels of success.
Especially in today's age there are so many different avenues in which artists
can connect with the fans and you kind of have to figure out which avenue or
app works best for you and your audience. For us we have made some strong
connections that always seem to start at least for us at the show performance
level then ripples out into the metaverse (laughs).
CV: Is fan interaction an important part of the band’s inner culture?
Rozu: It absolutely is. If we were
just an internet band with no goals of touring and growing our level of shows,
fans are absolutely key. Those merch sales and interactions are the lifeblood that
keeps bands on the road. Heck some of our fans have made decisions via polls on
colors for shirts, designs; some of them even help us in different scenarios of
our lives.
CV: Can a band truly interact with its fans and still maintain a level of personal
privacy without crossing the line and giving up their “personal space” in your
opinion?
Rozu: I absolutely believe you can
keep personal space. Social media has made it a little harder on this because
fans want to know every little detail about your life, which is cool and all
but can also be very harmful in my personal opinion. There’s a fine line to
everything where you essentially have a separate persona from band life to real
life so you can keep as much to yourself as possible.
CV: Is music, and its value, viewed differently around the world in your
opinion? If so, what do you see as the biggest difference in such
multiple views among various cultures?
Rozu: I mean it for sure is, like all
art its value changes from consumer to consumer, some people love Nickelback
some hate Nickelback some ironically hate Nickelback (laughs). I think it’s
what makes this forum of art absolutely beautiful because every single person
on this planet will hear music one day and connect to something or some artist.
CV: Do you feel that a band that has an international appeal, will tend to
connect more so to American audiences? Would they be more enticed or intrigued
to see the band over indigenous acts because of the foreign flavor? Rozu: Not necessarily at a level of
it just being an international band that they’ll connect more here in the States,
I think people are just connected to good art or songs in that matter. I feel
fans get a little more excited about those artists coming to their country due
to it being not often whereas our American bands are touring American
constantly, so it for sure makes it more special when you get that
international artist you’ve been dying to see. For me take a band like
Normandie whom I fell in love with after their Inguz album because I felt it
was an amazing album and they continue to write great songs, they’ve never been
to America but if they did I am literally giving them all my money in merch
sales due to it being a more special show for me.
CV: Has modern-day digital technology made everyone an artist on some level in
your opinion? Have the actual lines of what really is an artist been blurred?
Rozu: Fully loaded question with this
one, yes, yes, and no yes (laughs). Yes, how easy it is to distribute and
create music makes many more people an artist deservingly or not. But like
every career path has ceilings for certain people and not everyone gets out of
the mailroom. I think social media is for sure creating the blur to who should
be a big artist and who shouldn’t. I was literally having the conversation
earlier about an artist I had at a venue I work at who was a big TikTok star
and had hundreds of thousands of monthly listeners on Spotify, but couldn’t
sell out a 300 cap room in an A market city. Shit has definitely been blurred
on who the labels are back by now not even really caring about the music or the
vision but looking strictly at your TikTok presence which in my opinion doesn’t
create those legacy bands that have such longevity in their career.
CV: How
would you describe the difference between an artist who follows trends and one
who sets them?
Rozu: I think it is fully ok to draw
inspiration from artists, but following the trends of those artists takes away
the authenticity of you, your brand, and your band…especially in our genre of
metalcore you pretty much listen to Bring Me The Horizon or Architects new
album then a year later listen to 60% of the scene and their new sounds….
You’re never going to be Bring Me and will always be a cookie cutter shittier
version of what Bring Me did on their last album. Stay genuine to yourself
because it trickles out into your fans giving them something authentic to grab
and hold on to.
CV: Has music overall been splintered into too many sub-genres in an effort to
appease fan tastes in your opinion? And has such fan appeasements, in
actuality, weakened music’s impact as a whole by dividing audiences?
Rozu: I mean I think a lot of the sub
genres are created by the consumer or fans to appease their personal taste
which is completely ok. No one in any medium of life is going to please every
single other person on the planet, so the divide between one consumer and
another will always be there, which is just unfortunately our human nature. All
I really can say on the matter is to any consumer or fan out there, keep the
hate speech off and away from an artist that you are not fond of or a song from
your favorite band that you are not fond of, all this shit is subjective and at
the end of the day artist’s do this for themselves and their creative outlet.
CV: What can fans expect to see coming next from you?
Rozu: A lot of us on the road and hopefully
our debut LP will be released in 2023.
CV: Thanks again for taking some time and talking. It is greatly appreciated. Rozu: Thank you again, this was a pleasure!
Check
out Rozu at:
Instagram: @Rozu_official
TikTok: @Rozu_band
Spotify: https://open.spotify.com/artist/0ZRMGaHRC8sb4hD7hMzFoe?si=-7efGWvRQueMSRTdHqu--A
Official: www.rozuband.com
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